Client:
HEXO
Year:
2018
Scope:
Artist Booking + Talent Management, Sourcing + Securing Brand Partnership, Developing Narrative, Program Design, 3D Rendering, Fabrication, Brand Ambassador’s Executing, Data Capture, Merchandise Fulfillment
HEXO
Year:
2018
Scope:
Artist Booking + Talent Management, Sourcing + Securing Brand Partnership, Developing Narrative, Program Design, 3D Rendering, Fabrication, Brand Ambassador’s Executing, Data Capture, Merchandise Fulfillment
The legalization of Cannabis in fall of 2018 brought upon an “arms” race to see which brand emerged on top and who would make the biggest splash before regulation came into effect in Fall 2018.
HEXO Corp. engaged Adept in May 2018, with 6 weeks to plan and 6 weeks to execute Adept ended up taking home the CMA award for “Best Cannabis Campaign” We developed a robust national tour that focused on brand recognition, awareness and legal age data collection.
HEXO Corp. engaged Adept in May 2018, with 6 weeks to plan and 6 weeks to execute Adept ended up taking home the CMA award for “Best Cannabis Campaign” We developed a robust national tour that focused on brand recognition, awareness and legal age data collection.
WU-Tang event
