Corby Spirit & Wine



Sourcing + Securing Brand Partnership, Developing Narrative, Program Design, Creative Development, 3D Rendering, Fabrication, Brand Ambassador’s Executing, Content Capture
When tasked to help Havana Club expand into the Quebec market via street culture, we knew we had to partner with Canadian streetwear brand, Atelier New Regime. 

As we uncovered common connections, we realized the story of resilience is an authentic one that is close to the hearts of everyone at Havana Club and New Regime.

Resilience speaks to the respective “come up” stories and is a powerful message for a society that is gripped by a pandemic (May 2020).  As a result, we produced a 5 piece capsule collection that sold out within hours of launch and to spread the word we custom built a mobile retail space that visited customers at their home for a one on one (COVID Safe) retail experience like none other.

This program won a Pernod Ricard global internal best practices award.